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Lesson 1
The Mom Expertise Audit
Here's the truth nobody tells you: you already have a product. You're just not calling it that yet. Every mom has at least one thing she's figured out that other moms are still struggling with — and that gap is where the money lives.
Other people are paying $27, $97, even $297 to learn things you'd share for free in a Facebook group. That stops now.
The Core Idea
You don't need to be the world's greatest expert. You just need to be 3 steps ahead of someone else. A mom who figured out sleep training 6 months ago can sell that knowledge to a mom who's drowning in it right now.
What Counts as Expertise?
- Something you've Googled extensively and now you just know
- Something other moms ask you about at pickup, in groups, or in DMs
- A process or system you've built for your own life that saves you time/money/stress
- A skill you've developed (Canva, budgeting, meal prep, organizing, a hobby, fitness, a past career)
- Something you figured out about your kid that other parents haven't cracked yet
Your Action: The Audit List
Write down every topic where someone has asked your advice in the last year. Don't filter. Just list. You'll narrow it down inside the full module.