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Lesson 1
Why You're Undercharging (And How to Stop)
The most common pricing mistake isn't charging too much — it's charging too little. Low prices signal low value. A $7 guide and a $47 guide are perceived completely differently, even if the content is identical.
The Pricing Truth
People don't buy the cheapest option — they buy the option that feels like the best value. "Best value" usually means a higher price paired with a clear outcome, not the lowest number in the room.
The Quick Pricing Framework
| Product Type | Starting Price | Sweet Spot |
|---|---|---|
| PDF Guide (10–30 pages) | $27 | $47–$67 |
| Template / Swipe File | $17 | $37–$57 |
| Prompt Pack | $27 | $47–$77 |
| Mini-Course (video) | $97 | $147–$297 |
| Toolkit / Bundle | $47 | $97–$147 |
Your Action: Set Your Launch Price
Pick the "sweet spot" range for your product type. Write that number down. In the full module, you'll learn the 3-tier pricing strategy that maximizes what people spend without feeling pushy.