🔓 Free Preview — Lesson 1
Lesson 1
The Product Ladder
The most successful digital product businesses don't sell one thing — they sell a progression. A new buyer starts at a low price, gets a win, and naturally moves up to your next offer. That's the product ladder, and it's how you go from $100 months to $1,000+ months without more followers.
The Core Insight
Your best customers are your existing customers. Once someone buys from you and gets a result, they trust you. A warm buyer is 5x more likely to buy again than a cold lead. Your ladder is designed to make that easy.
Your 5-Rung Ladder
🎯 Freebie / Lead Magnet$0
📄 Starter Product (PDF, Template)$17–$47
📦 Core Offer (Guide, Mini-Course)$47–$97
🎓 Signature Product (Full Course)$97–$297
👑 Premium / Coaching$297–$997+
Your Action: Map Your Ladder
Using the 5 rungs above, write out one product idea for each level based on your topic. You don't need to build them all now — just see the path. In the full module, you'll learn how to bundle and sequence them.